Chapter I: Endless Exploring

Follow the journey of a couple who discover Saskatoon and it’s hidden gems for the first time.

Chapter II: Endless Friendships

Relationship building is a key aspect of anyone’s life. Following from Chapter I, our lead characters reconnect with familiar faces and locations.

Chapter III: Endless Surprises

Driven back by the people and the place, our lead characters venture back to Saskatoon again - this time with a surprise in store.

Chapter IV: Endless Excitement

From the first to last trip, the video showcases one couple's experiences in the city they love.


#ExploreYXE Series Trailer

Whether you’ve never been or because you’ve been, whether those are reasoned or subconscious, we explore to discover the unknown and maybe learn something new about ourselves… And we explore with others to share these experiences with the ones that matter. Full campaign coming soon.


Find out more about Tourism Saskatoon on their main homepage.

Local Treasures. Openly Shared.

Kindred Connections

Not only are the locals in Saskatoon always looking to share a good story, there is a sense that they watch out for each other, and that sentiment is extended to visitors. Overall, this attribute speaks to the close connections that are built so easily in Saskatoon.

Moments of Discovery

There is a definite sense of discovery in Saskatoon. What can be found are the hidden gems – those captivating, eclectic, unexpected elements that the locals are so aware of, and the visitors are waiting to find.

Leadership Legacy

Saskatoon has a legacy of leadership in a large number of areas – including healthcare, arts and culture, agriculture and natural resource management.


In Saskatoon, there is an overall sense of vibrant energy that is supported by an innovative spirit, and an overall sense of play and creativity. The contextual language vibrant and bright speak to this energy as it relates to the people, the city, and the natural setting.

Host City

Whether it’s for a festival, a theatre performance, a concert, or a convention, Saskatoon is a destination for visitors. It is a city that plays the role of the host – with entertainment, with accommodations, with dining and with commerce. Saskatoon is a place to go for a purpose.

Edge of Nature

Saskatoon is positioned, quite literally, on the edge of nature. With the river running right through the city, the magic skies that seem to last forever, and the parklands that line the city, there is no doubt that the natural beauty of the city.

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The Science City

The city of Saskatoon is favourably positioned with the South Saskatchewan River winding through it. Eight bridges span its gentle flow, linking east to west. An active city, residents and visitors alike flock to the Meewasin Valley trails, traversing sixty kilometres of pathways in all seasons. The city’s youthful vitality and cultural richness are evident in every neighbourhood, thanks in part to the University of Saskatchewan, where leading-edge technology such as the Canadian Light Source synchrotron draws the best minds from around the world. A vibrant, sophisticated arts community is tangible at the assortment of events and festivals taking place throughout the year. Boutique shopping, challenging golf courses, and fresh local cuisine round out Saskatoon’s appeal.

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel.  Services include convention and events attraction, media relations, and membership services advocacy.  Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

Science and Technology

Saskatoon is recognized world-wide as a major player in the emerging bio-economy; a powerhouse of science and technology. Increasingly, conventions are gathering in Saskatoon to share knowledge about innovation and to learn more within this extraordinary centre of excellence.

The University of Saskatchewan is the only Canadian University to house six life science colleges including Medicine, Veterinary Medicine, Nursing, Pharmacy & Nutrition, Dentistry and Kinesiology. The University is home to widely recognized research facilities including Innovation Place, with strengths in agriculture, information technology, environmental and life sciences.